Channin Fulton Art + Design
Channin Fulton Art + Design
Instacart worked with their agency of choice, Muros, to produce a national mural campaign in celebration of their newly formed partnership with Walmart. The murals + QR activation drove new users to Instacart's platform (myself included) and leveled up their brand while connecting with the new communities they serve.
The murals I created lived in San Diego's hip neighborhood of North Park and on art-friendly Abbot Kinney Boulevard in Venice Beach, LA. The murals were inspired by the community's local scenes via activities like surfing, skating, outdoor dining, and gardening. Elements of Instacart's Walmart delivery service were scattered throughout the murals as "Easter eggs".
Agency: Muros
Locations: North Park, San Diego | Venice Beach, Los Angeles