Channin Fulton Art + Design
Channin Fulton Art + Design
Ferring Pharmaceuticals—in partnership with their healthcare-focused creative agency, Precision Effect—partnered with art activation agency Muros and I to bring their “Fertile With Possibility” campaign to-life at the 2-day American Society for Reproductive Medicine 2022 conference in Anaheim, California. The bold, communal tagline, “How We Bring Fertility Together” was central, accompanied with a flourishing garden of Wisteria to showcase how future possibilities can flourish through a dedication to research and development in fertility science.
Conference attendees instantly gravitated towards the new campaign while words and reactions based on responses by the attendees helped activate the canvas, generating a strong booth attendance and social media engagement.
Agency: PRECISIONeffect
Location: Anaheim Convention Center | Anaheim, California